Maxposure Limited has been appointed as the official Communication Partner for the India Tourism Development Corporation Ltd. (ITDC), and has also secured the Internal Communications Mandate for Hyundai Motor India Limited (HMIL). These prestigious assignments underscore Maxposure’s expertise in delivering integrated communication and branding strategies for both public sector institutions and leading corporate brands.
Under its role as ITDC’s Communication Partner, Maxposure will lead the corporation’s Digital Marketing and Public Relations initiatives, with a focus on enhancing brand visibility, audience engagement, and thought leadership across domestic and international markets. A Public Sector Undertaking under the Ministry of Tourism, Government of India, ITDC operates across diverse verticals, including hospitality, travel, event management, consultancy, education, and duty-free retail. Maxposure will manage strategic media relations, press interactions, and storytelling, along with executing SEO, social media marketing, and targeted ad campaigns across platforms such as Facebook, LinkedIn, Instagram, X, YouTube and also Google etc, ensuring platform-specific optimisation.
In a separate engagement, Maxposure has been awarded the Internal Communications Mandate for HMIL’s Experience Hyundai, a monthly newsletter that serves as a vital engagement platform for Hyundai’s internal and extended network. Around 25,000 copies of the newsletter are printed and distributed across Hyundai’s manufacturing plant, headquarters, regional offices, dealerships, service centres, and other touch-points. Maxposure will be responsible for the end-to-end production, including content creation, layout design, graphic development, image editing, proofreading, printing, and delivery. A digital version will also be provided for Hyundai’s intranet platform.
These dual mandates reflect Maxposure’s growing reputation as a trusted partner for strategic communications; delivering compelling content, design, and marketing solutions for both government bodies and global corporations.
About the company
Maxposure Limited is a dynamic player in the new-age media and entertainment sector, renowned for its innovative approach and commitment to delivering cutting-edge content. Incorporated in 2006, Maxposure Limited is one of the few companies in India that offers 360-degree services across multiple content distribution platforms; with focus on the travel-aviation sector, and has clients across India and the world. The company offers comprehensive solutions through its four business divisions: Inflight Entertainment, Content Marketing, Technology, and Advertising.
Maxposure Limited has been associated with aviation and other industry leaders, including IndiGo, Air India, Gulf Air, Air Arabia, Incredible India, Madhya Pradesh Tourism Board, Ministry of External Affairs, Mercedes Benz, Oberoi Hotels and Resorts, the Taj Group of Hotels, Maruti Suzuki India Limited to name a few. In the inflight space, the company has developed a Wireless Streaming Server (“WMS”) known as AeroHub WMS, to stream in-flight content at a much higher speed and lesser cost than traditional inflight screens.