Bluebird Advertising, a wholly owned subsidiary of Maxposure Limited, has been selected as the official printing partner for the Delhi Metro Rail Corporation (DMRC). As part of this prestigious three-year contract, Bluebird will be responsible for the printing and supply of identity cards for DMRC personnel and its ancillary departments, along with retirement cards for employees concluding their service with the organization.
The Delhi Metro is not just a public transport lifeline—it is a symbol of efficiency, discipline, and world-class infrastructure. Supporting this vast network requires meticulous backend systems, and identity management is a key part of it. The printing and issuance of ID and retirement cards is a critical function, ensuring security, access control, and institutional recognition. Bluebird Advertising’s appointment for this task is a significant endorsement of its proven capabilities in delivering secure, large-scale printing solutions.
Under this mandate, Bluebird will provide end-to-end execution, including high-resolution, tamper-proof printing, advanced data integration, and secure handling of sensitive personnel information. The process involves multiple quality control checkpoints, stringent adherence to DMRC’s design and specification guidelines, and timely delivery schedules to meet operational requirements across departments.
This engagement not only reinforces Bluebird Advertising’s position as a dependable and innovative print solutions provider, but also highlights Maxposure Limited’s strategic growth into specialized service domains such as government and institutional printing. With an established track record of managing complex, high-volume assignments, Bluebird’s involvement ensures that DMRC receives both technical precision and professional service across the entire lifecycle of the project.
Moreover, this partnership aligns with Bluebird’s broader mission to support public sector institutions with solutions that combine operational efficiency, design excellence, and secure execution. As the digital and physical security landscape evolves, Bluebird continues to invest in cutting-edge technology and process innovation—factors that were pivotal in securing the DMRC contract.
This development marks a meaningful step forward for Maxposure Limited as it expands its integrated communication and production capabilities, underlining its commitment to excellence across all verticals.
About Bluebird Advertising
Bluebird Advertising is a full-service marketing and advertising agency that specialises in creative, results-driven campaigns. With expertise across print, digital, and broadcast media, Bluebird helps brands convey their messages in ways that resonate with target audiences and drive business results.