Travel is one of the largest service industries in India and the lifestyle segment has been on the rise in recent years. Maxposure has worked with six clients in this domain: Beyond Luxury, GMR Group, Schwarzkopf Professional, the German Embassy, HLL Lifecare and CSIA.
For Beyond Luxury, the quarterly publication supported the cause of responsible luxury (as the brand creates exclusive products for high-end customers), with articles on luxe living and a focus on high-end luxury watches, as well as the various developments and innovations in the international and national watch market. For GMR Group, the content targets the audience of travellers, keeping them informed about the offers and events at the Duty Free stores. For Schwarzkopf Professional, the magazine looked at trends being set by Schwarzkopf Professional and offered a fine reading experience through an amalgamation of exquisite images and interesting articles to salon owners and hairstylists. For the German Embassy, Maxposure commemorated the maiden visit of Hamburg’s first mayor, Olaf Scholz, to India, with a special publication looking at the city’s history, tourist destinations and international business region apart from a section on how to travel, where to shop, where to stay and what to eat when in Hamburg. For HLL Lifecare, Maxposure created content for the brand HUL-Moods through interesting articles and illustrations. For CSIA, the publication offered a mix of travel and lifestyle, focusing on luxurious travel such as celebrity vacations, golf, yachting and more.
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