With thousands of years of tradition and a rich and varied textile heritage, the Indian fashion industry is on an upward curve. In this genre, Maxposure has worked with six clients: Ambience, Lifestyle, Select CITYWALK, FDCI, Pantaloons and DLF Promenade.
For Ambience, the content ranges from high-end lifestyle trends, haute couture fashion, delectable cuisine, wellness, celebrity living, travel and more, smartly weaving in brands available at the mall. For Lifestyle, the bi-annual publication reaches out to the premium Inner Circle rewards program members of Lifestyle stores. Integrating brands available at Lifestyle to highlight fashion solutions. For Select CITYWALK, Maxposure created a quarterly, quirky city magazine focusing on why the shopping centre is such an intrinsic part of Delhi and bringing premium fashion ideas, the latest trends in makeup, news about food and beverage, travel and home décor. For FDCI, the stylized content included information on the ramp shows and industry updates, and helped reiterate FDCI’s position as a neutral platform to promote the fashion industry. For Pantaloons, the magazine featured fashion trends for the season, articles and glamorous photoshoots, interpreting popular fashion statements to highlight how Pantaloons is a fashion-forward brand. For DLF Promenade, the high-end lifestyle and fashion read encompasses women’s fashion and beauty trends – keeping in mind the woman of substance – and is a smart mix of intelligence and style, with world-class fashion shoots as well.
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