A coffee-table book (CTB) is a large-sized, typically hardbound publication with illustrations and rich photographs and designed to be appealing to the eye. In this genre, Maxposure has worked on three projects: the Encyclopedia of India-China Cultural Contacts, the India Africa Forum Summit, and the International Day of Yoga (Ministry of AYUSH). For the coffee-table book on the first International Day of Yoga (IDY) organized by the Ministry of AYUSH, we created a content strategy highlighting the success of the event (held in 2015) with extensive imagery from IDY celebrations across seven continents, capturing the global appeal of yoga. Apart from rich imagery, we also incorporated an interesting innovation – a series of popups demonstrating yoga postures. For the India Africa Forum Summit (IAFS) organized by the Ministry of External Affairs (MEA), Government of India, we marked the third edition of the summit with a CTB that included information about Africans in India and Indians in Africa as well as opportunities. Another project we executed for the MEA was a CTB on the occasion of the Indian Vice President’s visit to China in 2014, capturing the history of cultural exchanges over the years between the two nations.


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