The banking and finance sector in India is large and well-established. Strong economic and financial conditions bode well for its future growth, and the sector has also seen the introduction of innovative models such as payments systems and small finance banks. In addition, progressive and supportive government policies have aided further growth of deposits and the banking network.

Maxposure has worked with a number of brands from the banking and finance sector. Currently, we work with three clients – Axis Bank, ICICI Prudential and YES Bank. We help them engage with their customers across their networks in India and facilitate an even better banking experience, with our content.

For Axis Bank, our content encompasses crisp and informative reader-friendly information on travel, food, wellness, environment, celebrities, technology and fashion, along with subjects related to financial institutions like smart investments, home loans and long-term savings. With ICICI Prudential, we look at the finer things in life – lifestyle, family life, fashion trends and financial matters. In the case of YES Bank, the content facilitated the conversion of their wide network into a Knowledge Sharing Platform enabling them to connect with local communities on social, economic and environmental issues.