The Indian automobile industry is one of the largest in the world, accounting for a significant share of the country’s Gross Domestic Product. Its sub-segments – luxury cars, two-wheelers, and commercial vehicles – are all expected to post good growth rates in 2017-2018. But that’s what data says. How do you add value and create engaging content about the various automobile segments to appeal to even those who do not find an interest in such information? Maxposure has been a market leader in creating content for the Indian automobile sector for almost a decade now. And we offer content strategy to six prominent automobile brands including, Mercedes-Benz, Audi, Daimler Bharat Benz and Ashok Leyland (commercial vehicle), Nissan and Isuzu to help their customers, prospects and their wider networks engage with their marketing messages to deliver spectacular ROI and long-term benefits.

Our content strategies are tailor-made to suit each brand. For example, for Mercedes-Benz, we create articulated content that talks about the brand’s global technological R&D, premium lifestyle and celebrity engagement to appeal to its audience. For Bharat Benz, the content disseminates information about the trucking industry in India and is simplified to reach out to the truck drivers and fleet owners.

While creating content for these brands, we’ve worked with some of the tightest design and content guidelines on the planet, created successful events, run real-time social media marketing programs and also created and hosted ultra-responsive digital content platforms. Whatever the medium, we make sure that every bit of information that we generate about the brands add value and engages the target audience.