Client: Aditya Birla Group (Pantaloons)
Services: Content Strategy, Magazine
Office: Maxposure Media Group, India
Period: 2014-2016 

India’s leading fashion retail house, Pantaloons has a customer base of about 8 million, one of the largest among apparel retailers in the country. Backed by the business conglomerate Aditya Birla Group, it is one of India’s most trusted brands in the apparel retail category, and is one of the fastest growing in the segment. Maxposure created content for the Pantaloons magazine, to help the brand communicate effectively with its premium customers. Covering all the fashion brands that are available under the Pantaloons umbrella, the magazine featured fashion trends for the season, articles and glamorous photoshoots. Popular fashion statements were interpreted to highlight how Pantaloons is a fashion-forward brand.

Advertising in Business of Fashion Magazine


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