ITC Hotels, India’s premier chain of luxury hotels, has appointed Subcontinental Media Group (SMG), to market its content across its hotels in India. This marks yet another prestigious contract for SMG and a major addition to its hospitality content portfolio.

The contract will see SMG re-launching Namasté, the official magazine of ITC Hotels in a new look along with a digital extensions to increase the reach. The content will reflect the core values and philosophy of ITC and will have a brilliant blend of stories, narratives, anecdotes, conversations and trivia that brings forth unusual elements and experiences of people, places, history, heritage, food, art and more. These features will be complemented with suitable pictures, illustrations and vectors. The content will enrich the reader with highly curated content that is well-researched. With a theme-driven approach, the content will touch upon the different facets of the subject and also explore beyond that. In addition, SMG will also generate revenues by offering selected brand advertisers various media solutions.