Client: Mercedes-Benz
Services: Content Strategy, Magazine, Distribution, Tablet App, Content Monetization, Videos, Celebrity Shoots & Endorsement, Customer Engagement, Events
Office: Maxposure Media Group, India
Period: 2009-Present

Luxury automotive manufacturer Mercedez-Benz, a division of German automobile company Daimler AG, traces its roots to 1886, when the world’s first car was invented by engineer Karl Benz. Today, the brand is recognized the world over as one of the foremost names in the universe of luxury automobiles, hailed for its commitment to cutting edge design, technological innovation and inimitable style. Maintaining the brand’s international identity while also establishing a direct connect with its customers, Maxposure creates content for the Mercedes-Benz Magazine for distribution among owners of the E-class segment and above. Handling content creation for the brand on both print and digital platforms, Maxposure has been an integral part of the automobile giant’s marketing success story. Reflecting the brand’s focus on a younger audience, the content mirrors Gen Next lifestyle and passions. Maxposure helps the brand communicate across channels, through a mobile application, digital platform, events, photo and video shoots. Going beyond content, Maxposure helps Mercedes Benz in celebrity engagements, customer relations and also facilitates larger reach of the brand through distribution channels and by creating new alliances.