Client: ITC Hotels
Services: Content Strategy, Magazine, Content Monetisation, Content Creation for Digital Platform
Office: Subcontinental Media Group
Period: 2017- Present

Launched in 1975, ITC Hotels, India’s premier chain of luxury hotels, has widely been recognised for its luxury, world-class service and warm Indian hospitality. The group is known for pioneering the concept of ‘Responsible Luxury’ — the perfect combination of luxury and responsible practices (enriching society and the environment). Being India’s second largest hotel chain with over 100 hotels under its wing, ITC Hotels enjoys the exclusive franchisee of the Luxury Collection brand of Starwood Hotels and Resorts in India.

Subcontinental Media Group creates content for ITC Hotels magazine, Namasté. Aimed at the ‘elite affluent’, Namasté magazine is a brilliant blend of stories, narratives, anecdotes, conversations and trivia that brings forth unusual elements and experiences of people, places, history, heritage, food, art and more. These features are complemented with suitable pictures, illustrations and vectors. The magazine enriches the reader with highly curated content that is well-researched. Usually theme-driven, the magazine touches upon the sundry facets of the subject and explores beyond. It represents the core values and philosophy of ITC Hotels.