#fdci
Client: Fashion Design Council of India
Services: Content Strategy, Newsletter/Dailies, Shoots, Videos, Reader engagement
Office: Maxposure Media Group, India
Period: 2014
The Fashion Design Council of India (FDCI) is a non-profit independent association of Indian fashion designers, formed to propagate the business of fashion. Every year, FDCI organizes two prominent fashion weeks to bring together designers and buyers from across the world. Maxposure has created stylized content for FDCI through the FDCI Dailies, a newsletter available during the fashion weeks at the venue for the consumption of designers, the audience and buyers. The content not only includes information on the ramp shows but also features industry updates, and helps reiterate FDCI’s position as a neutral platform to promote the fashion industry.
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