Vistara airlines, a joint venture between the Tata Group and Singapore Airlines, was launched in December 2015 as a premium full-service airline, redefining air travel experience in India. The airline, combining the legacy of the Tata Group and the service excellence of Singapore Airlines, aims to provide unique and personalized experience to every flyer.

Maxposure came on board to publish the airline’s in-flight eponymous magazine. In consultation with the communication teams of Tata Group and Singapore Airlines, we gave form to the magazine, which in every page, would reflect the ethos of the two established brands. From crisp content tone and specialized articles to unique image representations and use of mixed media on the cover, the magazine established a niche for itself in the sector, also winning several awards. The magazine’s content targets the business class and premium class flyers.

With Maxposure’s expert content monetizing team and strong global sales network, the airline achieved the third year projected revenue of the magazine in the launch issue itself, making the project a commendable success.

Soon after, Maxposure also helped the airline in creating an omnichannel content strategy to target flyers and advertisers across multiple platforms like digital, social media, e-mailers and even launched an exclusive mobile application of the magazine, further increasing the reach of the airline. To celebrate the induction of the airline’s first Airbus NEO to their fleet, Maxposure integrated Augmented Reality (AR) in the magazine’s cover, that could be activated through its mobile application, a first of its kind for an Indian airline. The AR feature let passengers access more information and videos of NEO and also an interview of the vice president of Airbus, elaborating on various features of the new aircraft. Apart from being an impactful marketing initiative, this also helped the airline in increasing the mobile app downloads.

#ouraddresses

Maxposure Media Group LLC
USDE4102308
22 jericho turnpike, suite 108, mineola, new york 11501
phone: +1 646 3672 916
e-mail: info@maxposuremedia.com

Maxposure Marketing Services WLL
CR NO.- 103041 – 1
p. o. box 11409
office 652, the lounge, 6th floor, building number 247,
road 1704, diplomatic area 317, manama, kingdom of bahrain
mobile: +973 3777 8537
phone: +973 17518793
e-mail: info@maxposuremedia.com

Maxposure Arabia FZ LLC
License no. 93700
dubai media city, building no. 8,
premises no. 523, fifth floor, dubai, uae
phone: +971 44310793
e-mail: info@maxposuremedia.com

Maxposure Media Group (India) Private Limited
CIN: u22229dl2006ptc152087
#theaddress,
plot no. 62, okhla industrial estate, phase 3
new delhi-110020
phone: +91 11 43011111,
fax: +91 11 43011199
e-mail: info@maxposuremedia.com

Subcontinental Media Pvt Ltd
CIN: C-115901/14
profficio, ihaqs tower (8th floor) ga28/8d mohakhali c/a bir uttam a k khondakar road
(opposite to brac building) gulshan , dhaka 1212 bangladesh
phone: +880-1862260427,
e-mail: info@maxposuremedia.com

Maxposure Global Pte Ltd
UEN: 201628201M
51 goldhill plaza, #07-10/11, singapore 308900
phone: +65 (0) 31632622,
e-mail: info@maxposuremedia.com

MMGM SDN. BHD.
Registration No: 1290486-D
A-15-03 Tropicana Avenue, No.12, Persiaran Tropicana
Tropicana Golf & Country Resort, PJU3, 47410 Petaling Jaya Selangor Malaysia
Phone: +60 378860995
e-mail: info@maxposuremedia.com

Maxposure Media (Thailand) Co. Ltd
Registration No: 0105558152990
No. 4/1 soi lat phrao 52 (Nivet 2), wang thongland sub-district,
wang thongland district, bangkok
phone: +66 98 498 4345
e-mail: info@maxposuremedia.com

#writetous