Oberoi Hotels & Resorts is an internationally-acclaimed luxury hotel & resort chain which is known for all-round excellence, exclusive experiences and unparalleled levels of service the world over. When Maxposure came on board to do The Oberoi Group Magazine, it ensured that the publication aided The Oberoi Group’s larger initiative to reposition itself as an international brand rather than focusing only on its Indian roots. Under Maxposure, the magazine is an engaging mix of luxury & lifestyle content catering to international sensibilities, with beautifully crafted travel stories, inspiring imagery, analytical art and culture stories and more. With the help of Maxposure’s strong global sales network, renowned international writers and photographers who are at the top of their game were brought on board the panel of contributors for the magazine, while Indian writers and content were gradually faded out. This strategy repositioned the magazine, in line with the brand’s vision, as a truly international publication and brought it on par with international luxury hotel magazines. The inclusion of international writers also multiplied and diversified the brand’s reach through the promotion of articles – and therefore, the brand – on their personal social media profiles.

Apart from building editorial credibility with our strong and experienced monetizing team, Maxposure also helped the group refinance the project with the inclusion of several global luxury brands, and also through monetizing the digital edition of the magazine.