Air Asia India is a joint venture between AirAsia Berhad and Tata Sons and the former is among the largest low cost carriers in the world. In 2015, Air Asia started its India operation and with aggressive expansion plans in a short span of time created a niche in the Indian aviation market. While during its initial days in India, the brand used the international in-flight magazine in its Indian flights too, once it had established itself in the country, the airline wanted to have an in-flight magazine catering to the Indian audience but at par with the international Malaysian edition.

In 2016, Maxposure won the contract and designed a content strategy delivering relevant, versatile and engaging content with a local flavor yet at par with the international communication. The Indian Air Asia magazine was very well appreciated and accepted by passengers and the brand. In a short duration, the magazine has won several prestigious content awards worldwide, especially the Galaxy Awards in the US and continues to be applauded for its content and design excellence.

We helped the airline in strategizing a unique marketing initiative to target women travelers and increase its passenger count. We followed a multichannel strategy and introduced a separate section on women travelers in the magazine (Travelher) and ran targeted campaigns on social media platforms on offers, discounts etc. This helped the airline garner a huge response from women passengers making it one of the most highly read features in the magazine and also increasing the women passenger percentage significantly.

#ouraddresses

Maxposure Media Group LLC
USDE4102308
22 jericho turnpike, suite 108, mineola, new york 11501
phone: +1 646 3672 916
e-mail: info@maxposuremedia.com

Maxposure Marketing Services WLL
CR NO.- 103041 – 1
p. o. box 11409
office 652, the lounge, 6th floor, building number 247,
road 1704, diplomatic area 317, manama, kingdom of bahrain
mobile: +973 3777 8537
phone: +973 17518793
e-mail: info@maxposuremedia.com

Maxposure Arabia FZ LLC
License no. 93700
dubai media city, building no. 8,
premises no. 523, fifth floor, dubai, uae
phone: +971 44310793
e-mail: info@maxposuremedia.com

Maxposure Media Group (India) Private Limited
CIN: u22229dl2006ptc152087
#theaddress,
plot no. 62, okhla industrial estate, phase 3
new delhi-110020
phone: +91 11 43011111,
fax: +91 11 43011199
e-mail: info@maxposuremedia.com

Subcontinental Media Pvt Ltd
CIN: C-115901/14
profficio, ihaqs tower (8th floor) ga28/8d mohakhali c/a bir uttam a k khondakar road
(opposite to brac building) gulshan , dhaka 1212 bangladesh
phone: +880-1862260427,
e-mail: info@maxposuremedia.com

Maxposure Global Pte Ltd
UEN: 201628201M
51 goldhill plaza, #07-10/11, singapore 308900
phone: +65 (0) 31632622,
e-mail: info@maxposuremedia.com

MMGM SDN. BHD.
Registration No: 1290486-D
A-15-03 Tropicana Avenue, No.12, Persiaran Tropicana
Tropicana Golf & Country Resort, PJU3, 47410 Petaling Jaya Selangor Malaysia
Phone: +60 378860995
e-mail: info@maxposuremedia.com

Maxposure Media (Thailand) Co. Ltd
Registration No: 0105558152990
No. 4/1 soi lat phrao 52 (Nivet 2), wang thongland sub-district,
wang thongland district, bangkok
phone: +66 98 498 4345
e-mail: info@maxposuremedia.com

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