Blog
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Maxposure Team | April 19, 2016
On a Fast Track
On April 5, the Indian Railways set another landmark. Gatiman Express, said to be India’s “first semi-high-speed train,...
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Maxposure Team | April 18, 2016
In-flight Advertising – A Powerful Tool
In-flight advertising is one of the most sure shot ways of selling your product, says a recent independent...
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Maxposure Team | April 11, 2016
Railway Magazine – The New Advertising Medium
As the world moves convincingly towards digital platform, the power of print can not be undermined. Even today,...
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Maxposure Team | April 7, 2016
App It
In 1956, when Pan American World Airways published the first inflight magazine, Clipper, it took the airline industry...
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Go-Getter-Team | April 1, 2016
Inflight Magazines & Premium Advertisers
Advertising in in-flight magazines provides a prime opportunity to reach some of the most sophisticated readers in the...
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Go-Getter-Team | December 7, 2015
Targetting the Aspirational Consumer through In-flight Magazines
India has a large percentage of middle class, and only 1 percentage of the entire population has been...
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Go-Getter-Team | October 9, 2015
Using Inflight Magazines for Effective Campaigns
Marketing campaigns in inflight magazines are one of the original forms of modern advertising. Inflight magazines provide advertisers...
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Go-Getter-Team | September 8, 2015
Effective Advertising
In one of our previous posts, we talked about the benefits of advertising in an in-flight magazine. It...
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Maxposure Team | September 7, 2015
Globalization and In-flight Magazines
Globalization is not only inevitable but also irreversible. Aspects like liberalization and integration of global markets have penetrated...
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Maxposure Team | September 7, 2015
Win-Win In In-Flight Magazines
Did you know the first airline to introduce an in-flight magazine was Pan American World Airways? Named Clipper,...