In-flight Advertising – A Powerful Tool
In-flight advertising is one of the most sure shot ways of selling your product, says a recent independent study. The study further states that airline passengers have a greater recall value of the promotional features and a higher purchasing ratio.
A survey was carried out for an in-flight media company, of 2,000 UK frequent flyers who had flown for six months, on their recall of advertising and buying behaviours. The manager of the media company said, “Air passengers are a brand manager’s dream. Consumers, who fly, take more notice of advertising and consume significantly more products, when compared to the national average.”
The most popular categories for shopping among passengers was hotels, automotive and beverage sectors. Also, leading brands like Apple or Sony Ericsson evoked a strong recall value with each scoring increases of more than 15% when compared to the UK population. Airline passengers were on average 41% more likely to have used one of the brands.
CEO of the media company said, “The passengers who fly low-cost airlines too have similar purchase behaviour brand preferences. As budget airlines are more open to advertising opportunities it becomes easier to reach passengers flying low-cost airlines.”
According to surveys by QMedia and Triad Consulting Group:
* 85% long-distance travellers have a recall value for some type of promotional material. The figures were higher for business class and high frequency passengers.
* 86% of customers are flying in a positive mood, and are hence more likely to be receptive to advertising messages.
* 92% of airline passengers were still able to recall advertising messages a few hours after arrival.