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By 2020, one in three hotel bookings will be online!

The online travel market in India is on the rise, and how! A recent study by Google India and Boston Consulting Group (BCG) suggests that the online hotel market will grow to $4 billion by 2020, at an annual rate of 25 per cent. And, one in three hotel bookings will be done online by […]


Savour the magic of monsoons

The monsoons in India are a special experience – the rains across the country make for something you will not forget in a hurry! Contrary to popular belief, travelling during the monsoon in India is a serene and affordable affair. With the waning of the peak summer holiday season, crowds and prices at some of […]


Enhancing the Consumer Experience

A well-designed corporate magazine can do wonders for a brand, in addition to other communication tools There was a time when the only way a company could hope to talk directly with people was through advertising or public relations. This created a degree of distance between companies and their clients, which required big campaigns from […]

Holiday Destination

New Year, New Destinations

With an increasing preference for investing in experiences rather than tangible products, travel by Indians is set to soar even higher this year Have money? Buy goods! The mantra for the longest time, this has seen a change over the past few years. Of course, tangible products still see a huge uptake, but more and […]


Tapping the Potential of Advertising in Rail Bandhu Magazine

The goal of any advertising program should be to reach the largest audience possible and attract new customers. When it comes to reach, there would be hardly any custom publication in India that can compete with Rail Bandhu, Indian Railways’ official on-board magazine. Available on-board at full-service trains – Rajdhani, Shatabdi, Duronto and Gatimaan, this […]


Travel For The Plate

A growing number of Indians have eating out at the top of their mind when making their travel plans. Why do Indians travel? Like the rest of the world, purposes vary: see the sights, participate in adventure sports, visit heritage areas and historical sites, escape to more comfortable climes, or just to knock off a […]


The Curious Case of In-flight Magazines

Travelling in an airplane is unlike any other form of travel. With no stops or even a scenery to look at, it is basically you, with a bunch of strangers, in a cramped up space till your destination. Thus, in such a scenario, entertainment is a much-needed service from the part of the airline company. […]


Automobiles Go The Make-In-India Way

A number of global luxury automotive majors, who previously imported their premium models from their facilities outside India, are now manufacturing them within India. That India is now a key player in the global luxury automobile sector is not in doubt. In recent years, the sector has grown in importance, both as a consumer and […]


Flying High

India’s aviation sector seeks to leave behind the tough times with some stellar performance of late Aviation in India might be headed for good times, if the signs over the past two years are anything to go by. The year 2016 brought some good news for the national carrier, Air India, with the the airline […]

Mall Magazines

For the Love of Mall Magazines

How many times has it happened that you have walked into a mall with over 200 stores, each calling out over the other to catch your eye, and you fear that you may not be able to bag exactly what your wardrobe requires? This is where the mall magazine comes in handy – acting as […]