Client: Ambience
Services: Content Strategy, Magazine, Social Media, Celebrity Shoots, Videos, Content Monetization
Office: Maxposure Media Group, India
Period: 2014-Present

The Ambience Group is one of most premium real estate brands operating in the region of Delhi, India. A pioneer in its segment, the brand has two shopping complexes in Delhi-NCR – Ambience Mall, Vasant Kunj & Gurugram. These are complete indoor family places with entertainment centers, lifestyle boulevards, restaurants, exclusive food courts, bars, pubs and an open-air theatre for fashion and music shows. The malls have recently welcomed a host of international brands like Michael Kors and Nike Kicks Lounge, adding more starry value to their grandeur. Maxposure creates content for the brand through its eponymous magazine, which has an elite target audience among the mall’s extensive database and shoppers and is placed within the mall for shoppers to read. Targeting mostly women, between the age group of 18 to 45 years, the magazine includes content ranging from high-end lifestyle trends, haute couture fashion, delectable cuisine, wellness, celebrity living, travel and more, smartly weaving in brands available at the mall in the articles. The tone of the content is cheerful and casual, reflecting the mall’s tagline; this is a ‘Space for a Million Smiles’. Maxposure also produces high-end fashion shoots from the magazine.