#airindia

Client: Air India
Services: Content Strategy, Magazine,
Content Monetization, Crew Shoots,
Translation, Social Media, Website,
Mobile App, Ambient Media Monetization,
Content Monetization, Destination Videos
Office: Maxposure Media Group, India
Period: 2011- Present

India’s national carrier flies to more than 120 destinations globally, flying above 20 million passengers every year. The full-service airline, which has over 85 years of flying experience, includes more than 150 aircraft and has one of the youngest fleets in the world. In 2011, Air India took into its fold Indian Airlines, the domestic wing of the state-owned airline brand. To re-affirm the merged, single brand entity of Air India, Maxposure combined the in-flight magazines of both the airlines to form one magazine, Shubh Yatra. The new magazine reflected the airline’s new brand positioning of flying within India and outside. The content, in both English and Hindi, which is India’s national language, was designed to mirror the brand repositioning. A balance of travel articles from within India and international destinations, global lifestyle trends along with Indian traditions and interviews of global celebrities as well as Indian ones were included. The magazine’s design too enhanced the brand’s new voice – Indian at heart but global in outlook. Every month, Maxposure creates content to effectively highlight destinations Air India flies to, which has resulted in higher sales for the airline. Maxposure also supports the printed magazine with a digital version to multiply Air India’s reach. And also produces crew shoots to promote the airline’s employees, who are one of the most experienced in Asia.

 

#ouraddresses

Maxposure Media Group LLC
USDE4102308
22 jericho turnpike, suite 108, mineola, new york 11501
phone: +1 646 204 9656
e-mail: info@maxposuremedia.com

Maxposure Marketing Services WLL
CR NO.- 103041 – 1
p. o. box 11409
office 652, the lounge, 6th floor, building number 247,
road 1704, diplomatic area 317, manama, kingdom of bahrain
mobile: +973 3777 8537
phone: +973 17518793
e-mail: info@maxposuremedia.com

Maxposure Arabia FZ LLC
License no. 93700
dubai media city, building no. 8,
premises no. 523, fifth floor, dubai, uae
phone: +971 44310793
e-mail: info@maxposuremedia.com

Maxposure Media Group (India) Private Limited
CIN: u22229dl2006ptc152087
#theaddress,
plot no. 62, okhla industrial estate, phase 3
new delhi-110020
phone: +91 11 43011111,
fax: +91 11 43011199
e-mail: info@maxposuremedia.com

Subcontinental Media Pvt Ltd
CIN: C-115901/14
profficio, ihaqs tower (8th floor) ga28/8d mohakhali c/a bir uttam a k khondakar road
(opposite to brac building) gulshan , dhaka 1212 bangladesh
phone: +880-1862260427,
e-mail: info@maxposuremedia.com

Maxposure Global Pte Ltd
UEN: 201628201M
51 goldhill plaza, #07-10/11, singapore 308900
phone: +65 (0) 31632622,
e-mail: info@maxposuremedia.com

MMGM SDN. BHD.
Registration No: 1290486-D
a-15-03 tropicana avenue, no.12, persiaran tropicana
tropicana golf & country resort, PJU3, 47410 petaling jaya selangor malaysia
Phone: +60 378860995
e-mail: info@maxposuremedia.com

Maxposure Media (Thailand) Co. Ltd
Registration No: 0105558152990
No. 4/1 soi lat phrao 52 (Nivet 2), wang thongland sub-district,
wang thongland district, bangkok
phone: +66 98 498 4345
e-mail: info@maxposuremedia.com

#writetous

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