Client: AirAsia India
Services: Content Strategy, Magazine, Content Monetization, Social Media, Ambient Media
Monetization
Office: Maxposure Media Group, India
Period: 2017

AirAsia India is part of the joint venture between AirAsia Behrad and the Tata Group, which has been recognised as the world’s best low cost carrier for nine consecutive years. It has over 650 daily flights, servicing over 50 million passengers every year, and has been recognised globally for offering the best services at the best prices. In 2014, Air Asia launched its India hub from Bengaluru. To cement the airline’s foray into the country and establish a direct connect with Indian flyers, Maxposure created content for its in-flight magazine Travel360. Reaffirming the brand’s image, the tone of the magazine’s content is kept young, peppy and progressive. The language, in alignment with the brand’s corporate communication, is casual, catchy and accessible. Maxposure created a design format with vibrant colours, quirky fonts and eye-catching infographics. The magazine highlights the Indian destinations the airline flies to, and local culture and experiences to support the brand’s emphasis on being Indian at heart. Keeping in mind the brand’s commitment to being in tune with the times and also standing out amidst a crowd, a special section titled ‘Travelher’ highlights and promotes the new-age trend of solo women travelers in India as well as across the world.