Client: Air Arabia
Services: Content Strategy, Magazine, Translation, Content Monetization, Social Media, Ambient Media Monetization
Office: Maxposure Arabia FZ LLC, UAE
Period: 2016-Present

A leading airline of the Middle East, Air Arabia has the world’s youngest fleet of airbus A 320s. Serving around 12 million flyers every year, this airline offers one of the best value for money and has been ranked 3rd among top 50 airlines in the world. Nawras (Sharjah) & Nawras (Morocco) Nawras, the monthly in-flight magazine of Air Arabia, is an absolute blend of knowledge, information and entertainment. Offering detailed experience on a variety of genres ranging from travel, fashion, lifestyle and health to sports, music, movies and entertainment, the magazine provides varied involvement for Air Arabia in-flight readers travelling between 101 destinations in 32 countries covering the Middle East, Europe, North Africa and Asia. The airline’s USP is that it’s the first and the largest carrier in its segment catering to the Middle East and North Africa. To highlight its uniqueness, Maxposure creates content and publishes the airline’s multilingual in-flight magazine, Nawras, in two monthly editions: The Sharjah edition is published in English and Arabic and caters to the readers in the Middle East-Asia region and the Moroccan edition is published in French, English and Arabic for Europe and North Africa. Focussing on the brand’s target audience of businessmen and tourists, the content’s tone is crisp, and information-heavy.